As a small business owner seeking to scale your business’ profitability, having a well-optimized website will help you create conversions and increase sales. A well-optimized website can increase your sales and conversion rates by as much as 15% if done correctly, and the keyword here is “been done correctly!”
That is one of the reasons why it is important to make sure you have your website professionally built. However, if you want to create your website yourself (I salute you), you would find the information contained in this article useful.
- Start with a simple conversion path.
A conversion path is the steps a client would take to convert into a paying customer — if your ultimate goal is sales. Every business has its own unique conversion path, it all depends on what the business owner’s ultimate goal is. If for instance, you own an online store, you would want to make sure that your customers find it very easy to check out and pay for each item purchased, while an accounting firm would want their customers to be able to find as much information about them from the website as possible and also be able to contact them without issues.
Therefore as a website owner, you would want to adjust your website in such a way that people who find you online find it easy to do any of the above objections. Eliminating anything that makes it easy for your leads to get sidetracked, or hampers them from performing core functions on your website is what you must do to ensure a simple conversion path.
2. All essentials should be kept above the fold.
In the process of designing your website, you must ensure that you keep all your valuable information above the fold — “above the fold also known as above the scroll” is the portion of your website that is visible without having to scroll down. It has been proven that the content above the fold gets 57% of all viewing time, that is why this area is the most critical area for gathering leads.
Unfortunately, a lot of small businesses with websites ignore this portion of their website, instead, at the top third of their site, they position photos, animations, or basic site menus. So, make sure that this area has the call-to-action needed to get your leads to convert instead of irrelevant information.
3. Avoid cluttering your website.
Ever been on a website and you immediately started having headaches? Well, that is what having a cluttered and scattered-looking website can do to your potential customers. Many owners of small businesses strive to fit as many pieces of data as possible on the website. In web design, this is a novice error, leading to a chaotic website that scares away visitors. Take advantage of negative space — white lines — for efficient lead generation. Increase the visibility of more important items, such as your calls-to-action or critical pieces of data, by leaving plenty of space between elements on your web.
4. Optimize your website for SEO.
Website Optimization for search engines is one of the essential aspects of web design that small business owners neglect. 51% of all web traffic comes from organic search, making the marketing of search engines a good lead generation tool. SEM -Search Engine Marketing — relies on the capacity to rank in popular searches. For better search engine indexing, the website’s code should be optimized, so consider getting a competent SEO audit. It will allow your website to rank higher on searches if you have the correct meta descriptions, keyword usage in your content, and link infrastructure.
5. Have a clear CTA on every page.
Finally, getting the call-to-action (CTA) in the right position is one of the main parts of lead generation. This is especially true and useful for e-Commerce websites, where you have to constantly present specific items to buyers. Personalize your call-to-actions and place them in such a way that, anyone who views your website and navigates through it can do anything they want to do very easily.
Also, note that the marketing and optimization of search engines is a huge component of driving traffic to your web, so make sure it is optimized. At Qeola, we can save you all this stress by building your website for you with the keyword, “done correctly!”
I hope these tips are useful, tell us in the comment session, which tip you have found most useful.